Tuesday, July 31, 2012

Promoting Salon Services - Salons and Spa's Crack the Groupon Code and Cashing in Big

One of the greatest challenges beauty techs, nail salons, hair salons and spa's have is getting clients, which translates to monthly profits. Because of this, many salons and spa's are struggling to make ends meet and are falling behind on bills due to lack of available funds. When businesses find themselves in this kind of situation, closing their doors seem to be the only option.
However, the help needed for struggling salons and spa's could be as simple as marketing. By making changes to how the salon is marketing their beauty services could mean the difference between a few hundred dollars a month or several thousand dollars coming in every month. That's what putting the right marketing strategy in place can do, but many beauty businesses can't seem to find that right strategy.
There is one marketing strategy, though, that is working to bring in money and clients at a phenomenal rate for salon and spa owners. This marketing strategy is modeled after one of the most successful businesses today. You know it as Groupon.
Groupon makes millions of dollars a year simply by selling daily deals to their subscribers and this figure is growing everyday. Currently, this "Groupon model" or Personal Contact Advertising as it is called, is being implemented by many salons and spa's and it's doing wonders for their bottom line.
Personal Contact Advertising is about making people an offer they simply can't refuse, while not selling yourself cheap. It's about being your own "Groupon" and having your own daily deal promotions. People today are being programmed to look for daily deals and some salons and spa's have taken note of this and using it to their advantage with much success.
For example, one beauty marketer, Safbrina Hayer, made $16,000 using the "daily deal" way of promoting salon services in a single month. Like Safbrina, many businesses now use Personal Contact Advertising to make money and get clients as it offers a solid marketing strategy that consistently brings measurable results.
So, whether your salon or spa is struggling or if your beauty business simply needs a boost in profits, this marketing strategy may be something you want to look into. Groupon seems to know how to get the attention of the masses and it's always good to follow a successful business model.

Wednesday, July 25, 2012

Tips for Marketing Strategists: The Value of Product Packaging

Product packaging is meant to protect your merchandise from any damage. This is when the manufacturer transports the commodities to retailers and while the goods are on the shelves of retail outlets. Moreover, packaging is not only for protection of products. It also plays a vital part in the marketing mix, advertising campaigns and pricing standards, creating unique brand identities, and describing new products.
Packaging compels consumers to check out the goods on the shelves of supermarkets and department stores. Some shoppers are satisfied with how goods are wrapped or placed in boxes. However, some are more meticulous and look carefully at the designs and colors. That is why companies spend a lot of resources and time on research regarding product packaging. The key is to come out with the most effective strategy to entice potential customers. There are different factors that marketers should consider to put in more appeal to commodities and convince consumers to purchase the item.
  • The packaging has to grab the interest of buyers. It has to appeal to the target audience like housewives or teenagers. The product has to stand out among the multitude of other goods in the same category.

  • Marketing experts know that many people usually judge a product by its packaging. The objective of unique but rational designs and creativity is to tell customers that this particular merchandise is worth buying. Design is crucial to some segments such as cosmetics and sweets.

  • In packaging, you have to take into consideration the elements of functionality, cleanliness, protection of the product's handling during storage, and environmental accountability. At the same time, you have to be innovative in packaging for the purpose of enhancing sales.

  • The material that you use should be durable and easy to dispose as well. Customers are easily turned off by boxes or packs that are disfigured or crumpled.

  • Packaging serves as the primary medium of communications between the manufacturer and consumer. When a shopper picks a certain product from the supermarket shelf, the first thing that this individual does is to scrutinize the packet and read the information about the commodity. Once this appeals to the senses of the consumer, you can be sure that the product will be sold. In other words, it must appeal to the buyer's sight, feelings and smell. This is what multi-sensory attraction is all about.

  • There should be suitability in product packaging. This is considered as one of the gauge for quality. In short, the value of a certain commodity is shared to the public not by mere hype and literature printed in the box. The more important factor is the creative design wherein the packaging and contents are consistent with each other. The buyer must be influenced by this uniformity.

  • Packaging must have the element of value. In other words, consumers are fascinated by sophisticated packaging. For most shoppers, the product is classy and expensive if packaging looks stylish. This is the reason why packaging should both have aesthetic qualities and functionality.

Wednesday, July 18, 2012

7 Do's And Don't Of Making Blogging Easy And Fun To Do

Nobody expects your blog to a literary masterpiece so immediate stop trying to make it perfect or the one that gets 1,000 shares in Facebook, but bear in mind that you always want to deliver something of value and not just "something" that ranks for a keyword you thought of.
Set aside some time each week to write your next article for your blog and once you a first draft, go back over it, editing out the 7 Deadly Sins of Copywriting.
  • Spelling mistakes, use a spellcheck by all means but never rely on it, it is always good practise to print it out and proof read it in black and white.

  • Grammar and punctuation errors. Buy a good grammar guide or use an online reference to help with common mistakes like using their instead of there.

  • Factual inaccuracies, just because someone says something, does not make it right. Make 100% certain with the spelling of people's names, job titles, book titles and recommendations for products you may write about and make sure your numbers add up too.

  • Long sentences are a big no-no. Shorter sentences are easier to read and give your message greater impact as people tend to "scan read" online.

  • Do not use overly complex words, speak through your blog as you would talk to someone in person so they get a simple, clear and direct message.

  • Using too many unnecessary words. Check every section once you have printed your article out and edit where necessary and words or phrases that do not contribute to your blog post, message or meaning.

  • Jargon and abbreviations of words that most people do not understand. Although there may be industry specific terms you can use in your niche, make sure you explain their meaning and do not just assume that your audience will know that "badass" means great for example. (I thought these people had something wrong with them)
Just by eliminating those seven common mistakes, most of which are of course common sense, but as the saying goes, if common sense was more common.. there would be a lot more of it around.
Now take your blogging to the next level by implementing these simple tips:-
  1. Keep it simple, limit your blog post to one topic or one simple idea per post.

  2. Break your text up into smaller paragraphs and use bold and italics to emphasize your key points to help people "scan read" your content.

  3. Make liberal use of bullet points, lists and breaks in the text to help draw people to the "good stuff"

  4. Embed links to make it easy for your readers to read more evidence or information that may be of interest to them and enhances your blog post as the provider of great information.

  5. Be yourself, remember blogging in today's business world is all about authenticity.

  6. Write something.. often! Just do it!

  7. Take it 3 dimensional by adding video or audio, add in worksheets and Free Reports to make your blog stand out and keep adding value in everything you do

Wednesday, July 11, 2012

The Learning Styles Of Lead Generation Salespeople

One thing that you should remember in your lead generation campaign is that selling is not an inborn talent. It can be nurtured in almost anyone. What you need are the proper tools and methodology to maximize the learning curve of your potential sales people. You need them to be in their top form if you wish to succeed in generating sales leads. Of course, you also have to consider the learning styles of different people. No one is the same, so to speak, and that includes learning new things. So, what are the various learning styles of people? What can you do to make it effective in teaching B2B leads skills?
The first category would belong to the attending preference (or style). Here, the learner focuses on learning what he or she sees during the time the lesson is taught. They can either focus their entire attention on a single topic, like in telemarketing(which makes them specialized); or on several, like in social media (which makes them versatile). Either way, they focus on being there at the classroom, learning at the time of the lecture. The problem here is when they skip the lesson, since they will have a hard time catching up later.
The second category would be called the translating style. In this method, the trainee learns the art of appointment setting through their own method of input. For example, there are those who prefer to learn their trade through direct lectures, interactions and demonstrations with their fellow trainees, or prefer doing their own learning based on a general topic given to the class. Based from this, you will realize that one teaching methods may not work with another kind of learner. You have to make the proper adjustments in your teaching method in order to be more effective in your lessons.
The third learning preference is based on the relating concept. With this method, they learn based on their understanding of previous lessons and concepts. In this case, stock knowledge plays an important part of learning. This can be advantageous for the lecturer, since all they need is to fill in the blanks that are in the head of the trainee. From there, learning becomes easier to achieve. This will work, as long as the knowledge the trainee has is enough to learn the lead generation topic.
The next learning style deals with understanding. Memorization is not the goal here. Rather, it is the internalization of concepts and teachings that the trainer has conveyed to the class. The lessons learned, the topics raised, all of these will depend on the viewpoint of the trainee. It could either be confined to local perspective, or it could extend to a global worldview.
As you can see, each of these learning styles has their own strengths and weaknesses. If you want to be sure that your appointment setting team, despite their different learning styles, get the basic concepts of generating B2B leads, you should take each of these styles into consideration.

Wednesday, July 4, 2012

How to Create an Entry Level Offer

Today's topic is about entry-level offers. See, in your business I believe that you should have more than one offer, whether it's a product or a service that you sell. For many years I offered just one program and it was take it or leave it. That's just what people did. They either took it or they left it. The problem was, not enough of them took it in the beginning for me to feel like I was really making the kind of money I wanted to make in my business. So, I decided to create a series of yeses.
Instead of having just one price point, I usually offer three programs. Client can fit in to one of the three. But there are also some people who say, "Okay, but what if my lowest program is so accessible that it cannibalizes, meaning it eats into the other two programs?" Well, there are couple of things you can do about that.
First, make your biggest program the juiciest one.This means that it has the most bells and whistles and is the best value. I'm not saying the lowest price point, but the best value overall.
Next, have your entry-level program be a one-time thing that people feel they can afford. Once they take you up on it and have their session, you let them know that if they decide to go into one of your other programs, the fee they paid for your entry-level program will be applied to your higher-level program.
This allows them to experience you in your service, so they know that you are trustworthy. They know that they like working with you if they've gotten results and they want more. They feel good about you.
They'll also experience what's called 'money burning a hole in their pocket.' When you have a gift certificate or when you have this opportunity to take $200 or $400 or whatever amount and apply it to something else it really makes you want to do that.
Your Client Attraction Assignment
Look at how you could do this in your own business. Look to see how you can expand your current offerings so you have more than one product or service to offer. Then decide how you'll charge clients for a taste of what you do and then allow them to apply their investment toward a higher-level program if they'd like to continue working with you. Good luck!