Tuesday, October 9, 2012

The Value Of SMS Text Marketing

Whether you run a for-profit business looking to increase sales, or represent an organization that simply wants to be able to reach your members quickly and affordably, text marketing is the perfect solution. That's because text marketing can be as much a money-saver as it is a money-maker.
Here are a few reasons why SMS text mobile marketing is vital to your business or organization.
1. You Can Reach More People Than With ANY Other Method
Did you know...
6% of Americans have a Twitter account
33% of Americans have a Facebook account (more than 50% of males do NOT check their Facebook daily)
37% of Americans actively use email
92% of Americans have a cell phone (98% of which have SMS enabled handsets!)
In fact, believe it or not there are 2.5 times as many users of "texting" than email. But that's not even the most important point. You see, 33% of email addresses change on a yearly basis. Your email database gets more and more outdated with each passing day. But with phone number portability and the popularity of mobile phones, people are ditching their home phones and keeping their cell phones for life. That means your contact database will continue to grow - and almost never get old!
2. More of the People Who Receive Your Message Will Actually Read It!
With text marketing your SMS reminders, notifications, or coupons are received at the exact time your customers need to see them-and often at the precise time they are making a buying decision.
Consider this incredible fact: 95% of all text messages are read within 5 minutes of delivery, with an overall read-rate of 97%!
Compared with other forms of marketing and communication, mobile is the clear winner...
3. More of the People Who Read Your Message Will Actually Take Action
Reaching more people wouldn't mean much if it didn't have any effect on their actions. But perhaps the best news of all regarding text marketing is that it actually does drive behavior. According to research done by the Direct Marketing Association, 70% of recipients react to SMS (text) marketing messages, compared to just 20% for email. And the same study shows that up to 30% of users redeem mobile offers, compared to 5% for email.
Consider this...
94% of consumers who receive a mobile marketing offer recall the specific call-to-action (Hip Cricket Research)
15% of consumers admit to increasing what they spent toward a specific brand based on mobile marketing (eMarketer)
User response to a mobile ad is often 10 times higher than a computer/email offer (Quantcast Data)
33% of Americans acknowledged using a mobile coupon received via text marketing within the past month (eMarketer)
In fact, according to ABI Research, the average ROI with mobile marketing is $10 for every $1 spent!
4. Your Customers and Members Actually Want to Hear from You
The most valuable piece of your business is not your building or your computers or some specialized piece of equipment. It is your customer database.
Text marketing allows you to build and nurture your customer database so that they will have more loyalty to you and ultimately do business with you more often. And the best part is, they WANT to hear from you more often. DMA research shows that the vast majority of consumers not only want to receive special offers and information by text, but that they wish more businesses and organizations offered this option! Likewise, Nielsen Mobile discovered that 70% of consumers they surveyed are happy to receive promotional information via text message


  1. SMS text marketing is a very powerful marketing strategy that is relatively new. The great news is that you don't have to be a big corporation to use this strategy.

    Sarasota mobile phone advertising

  2. This information is great. I hope to find more useful blog posts here that will expand my knowledge. Thanks a lot for putting this up.
    Text message marketing